DGBA press release.
The next time you’re driving, walking or cycling along Gordon Street, look up. Beginning at the bridge by Royal City Park and continuing north to Waterloo Avenue, you’ll find an series of banners highlighting the array of shops, restaurants and services in Downtown Guelph.
From wood-fired pizza at Buon Gusto to ice cold beer at the Woolwich Arrow Pub, photographer Dean Palmer’s stunning photographs entice passersby to “dig in” downtown. Colourful images showcasing clothing and wares from retailers such as NU Consignment, BioPed and Sweet Violets remind shoppers that everything they need for home and lifestyle is available in Downtown Guelph. Passersby need only visit the mobile-friendly websites (digindowntown.com and shopdowntownguelph.com) headlining each banner for a complete directory of Downtown Guelph’s eateries, shops and services.
Although the 45 participating businesses were asked to pay a nominal fee to reserve their banner spots, the project was primarily sponsored by the Downtown Guelph Business Association (DGBA), who also coordinated the design (by Ballyhoo Media), photography, production and installation of the 54 double-sided banners.
Installation of the banners began on the evening of Tuesday, October 7, 2014 and will be completed overnight on Wednesday, October 8, 2014. The “Dig In / Shop On” banners will hang through the holiday season and will then be stored for winter. Over the next two years, the banners will hang from April until November.
The DGBA is both proud of the story the banners tell and excited about this opportunity to showcase Downtown Guelph’s offerings to travellers on one of our city’s main thoroughfares.