Relevant Guelph Transit advertising policy.
(1) The City may, at any time, require that the Contractor include, with advertising specified by the City, a statement, in form and content as determined by the City, indicating, for example, that the advertising is paid for by an outside party, does not represent the views of the City and that the City wishes to comply with applicable law, such as the freedom of expression provisions of the Canadian Charter of Rights and Freedoms.
Particulars of content
(1) The Contractor shall ensure that advertising displayed pursuant to this agreement, including its material, language, representation and image:
a. Is aesthetically pleasing;
b. Fits into, and does not clash with, the environments in which it is placed;
c. Complies with the City’s policies, including its advertising policies, all as amended or replaced from time to time;
d. Complies with applicable codes and guidelines (including the Canadian Code of Advertising Standards) promulgated by Advertising Standards Canada and as amended or replaced from time to time; and
e. Complies with all applicable law.
(2) The Contractor shall ensure that advertising displayed pursuant to this agreement, including its material, language, representation and image, does not:
a. Contain or promote discrimination on any prohibited ground of discrimination as set out in the Human Rights Code;
b. Contain inaccurate or deceptive claims or statements;
c. Present products prohibited from sale to minors in such a way as to appeal particularly to minors;
d. Present demeaning or derogatory portrayals of individuals or groups;
e. Portray or exploit violence, sexuality or graphic or horrific images;
f. Promote or mention in any way alcoholic beverages or corporate or product names related to alcoholic beverages, except in sponsorship of appropriate events and where the message is one of sponsorship support and not product consumption;
g. Promote or mention in any way tobacco products or corporate or product names related to tobacco products;
h. Interfere with the operation of equipment; or
i. Interfere with the provision of City programs or services.